CH38

Alexandre Carruzzo – CH38

CH38 is a visual identity design proposal for the upcoming 2038 Olympic Winter Games in Switzerland. This project seeks to address the lack of visual unity between the increasingly complex live analytical overlays of televised sporting events with the overall aesthetic of the Games. In an effort to establish a consistent visual connection between the greater aesthetic and the various information displayed on-screen, CH38 offers a variable uniwidth typeface, Swinter. With three degrees of spatial freedom, it brings visual dynamism to the overlay, reflecting the sporting spirit of the Games. Moreover, its geometric construction echoes Swiss values of rigor and precision.

Diploma project (2026)

Students
Alexandre Carruzzo
Mention
Excellent
Know-how
Type design, Moving images, Visual identity
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