The Openground visual identity project is born out of two observations made by the graphic designer in his practice of basketball coaching for 14 year olds. Firstly, organized sports require resources, organisation and a framework that many kids don't have access to. A lot of them thus quit their club, and some will continue playing the sport they love outside, on public playgrounds. Secondly, an impactful visual language can be a powerful tool to create enthusiasm, motivation and a sense of belonging for these youths. How, then, can one use of this tool in the context of exterior amateur basketball, so that kids who are not able to join a club still feel concerned by the game and legitimate to play it?
1/6
BA MEDIA & INTERACTION DESIGN
with Angelo Benedetto
Beyond the screen - is a series of interactive machines developed by students in their first year of Bachelor Media & Interaction Design. These systems are inspired by the relationship between instructions and execution within a computer system. These machines create text through a modular typographic system.
MA TYPE DESIGN
with Larissa Kasper
Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.
BA MEDIA & INTERACTION DESIGN
with Daniël Maarleveld
Break it Fix it is the workshop's result conducted under the direction of Daniel Maarleveld. Based on the music Technologic - Daft Punk, each group have reappropriated a phrase to enhance it graphically. The result is a series of posters, a video clip compiling the different typographic systems, and a series of interactive posters based on the same rules.
BA GRAPHIC DESIGN
with Robert Huber
Type design displayed on a specimen.
BA MEDIA & INTERACTION DESIGN
with Angelo Benedetto
Beyond the screen - is a series of interactive machines developed by students in their first year of Bachelor Media & Interaction Design. These systems are inspired by the relationship between instructions and execution within a computer system. These machines create text through a modular typographic system.