Type design displayed on a specimen.
Studio project (2023) with Robert Huber
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BA GRAPHIC DESIGN
with Gilles Gavillet
Through the lens of visual identity, this project explores issues related to graphic language and art direction. Each stage of the project examines a different aspect of visual identity development: research, concept, visual language, design, and communication.
BA GRAPHIC DESIGN
by Simon Cossy
The Openground visual identity project is born out of two observations made by the graphic designer in his practice of basketball coaching for 14 year olds. Firstly, organized sports require resources, organisation and a framework that many kids don't have access to. A lot of them thus quit their club, and some will continue playing the sport they love outside, on public playgrounds. Secondly, an impactful visual language can be a powerful tool to create enthusiasm, motivation and a sense of belonging for these youths. How, then, can one use of this tool in the context of exterior amateur basketball, so that kids who are not able to join a club still feel concerned by the game and legitimate to play it?
BA GRAPHIC DESIGN
with Adeline Mollard
During the visual identity course, the 1st year of the Graphic Design bachelor had to carry out a poster project from a random event. They had to define their own visual system and explored a search for hand-made typographic posters. The visual identity of the event was developed through a poster and a flyer, accompanied by a research notebook grouping their entire creative process.
BA GRAPHIC DESIGN
by Alexandre Carruzzo
CH38 is a visual identity design proposal for the upcoming 2038 Olympic Winter Games in Switzerland. This project seeks to address the lack of visual unity between the increasingly complex live analytical overlays of televised sporting events with the overall aesthetic of the Games. In an effort to establish a consistent visual connection between the greater aesthetic and the various information displayed on-screen, CH38 offers a variable uniwidth typeface, Swinter. With three degrees of spatial freedom, it brings visual dynamism to the overlay, reflecting the sporting spirit of the Games. Moreover, its geometric construction echoes Swiss values of rigor and precision.
BA GRAPHIC DESIGN
with Adeline Mollard
Last year, the Marché du Temple, an iconic grocery store located in front of ECAL, closed its doors, leaving behind precious memories and a warm atmosphere that had enlivened the neighborhood for decades. This semester, students had the opportunity to reinvent this space by designing a complete visual identity for a new fictional business. Their work resulted in a poster and its animated version, a booklet, and a proposal for a new storefront. To celebrate the end of the semester, an exhibition was organized in the former premises of the Marché du Temple.
