EXHIBITIONS
ECAL MILANO 2024: UPS – Under Pressure Solutions,
16–21.04.2024,
Spazio Orso 16, Milano
ECAL presents UPS – Under Pressure Solutions at Milano Design Week 2024.
ECAL & FREITAG present Access over Ownership at the House of Swizerland during Milano Design Week 2024.
In collaboration with FREITAG, Industrial Design students explored various, value-based loan offers that embrace one of the brand’s guiding manifesto principles of sharing and access to products.
Under the guidance of designer Christophe Guberan
, young designers have designed loan options, whichare particularly relevant for temporary-use wearables, accessories andfurnitures.
By embracing values of sharing, Access over Ownership is notonly in line with the Zurich-based brand’s philosophy, but also contributes to a morecommunity-based and social approach to consumption.
This exhibition is presented at Milano Design Week 2024 as part of the House of Switzerland - a joint initiative of Pro Helvetia, SwissArts Council, and Presence Switzerland. In parallel with this main exhibition, the AIRTUBE project, an inflatable sofa made from discarded tractor inner tubes and seat belts, is being presented at the FREITAG Store in Milan.
Exhibition at House of Switzerland
From April 15 to 21, 10am–8pm
Exhibition at F-Store
From April 15 to 21, 10.30am–7.30pm
House of Switzerland
Casa degli Artisti
Corso Garibaldi 89A
20121 Milano
FREITAG STORE MILANO
Viale Pasubio 8
20154 Milano
François Ader , Matteo De Carlo , Max Dressendörfer , Oriana Gonzalez Fernandez , Alice Graff , Titouan Longatte , Maëlle Roten , Joab Schneiter , Noah Stanley , Gaia Vitali
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EXHIBITIONS
ECAL presents UPS – Under Pressure Solutions at Milano Design Week 2024.