Fuori catalogo / Out of production

Fuori catalogo / Out of production

The Fuori catalogo research project calls into question the way we think about the life cycles of contemporary design objects by shifting focus from a product’s birth and lifespan to its “end moment”.

Research project (2018)

The research team led by Anniina Koivu (Head of Master Theory, ECAL) and Rosanna Pavoni (scientific director of Fondazione Studio Museo Vico Magistretti), explored the important yet under-researched topic of why and how products cease to be available on the market by examining the vast body of work left behind by Italian architect and product designer Vico Magistretti (1920–2006). One of the seminal figures in postwar Italian design, he based his work on a close collaboration with manufacturers, creating 334 products and furniture objects. Yet only 65 of these design classics are still in production as of January 2020.

Researchers drew on the extensive archives of the Fondazione Vico Magistretti, analysed specialist journals and conducted interviews with manufacturers and many of the original decision-makers investigating the manifold factors underpinning the decision to cease production of twelve Magistretti’s iconic creations, here employed as case studies. They are also the focus of a portfolio of new images created by ECAL alumni from the Photography courses.

The outputs of the research project are disseminated through the book Vico Magistretti: Stories of Objects, published by Triest verlag with graphic design by NORM, available in Italian an English editions.

Main applicants

ECAL/University of Art and Design Lausanne
Anniina Koivu
Rosanna Pavoni (Fondazione studio museo Vico Magistretti)

Research team

Lecturers and researchers 
Maddalena Dalla Mura 
Davide Fornari 
Caroline Niebling 
Francesco Zanot

Research assistant
Margherita Banchi

Photographers
Calum Douglas 
Philippe Fragnière 
Maxime Guyon 
Benoît Jeannet 
Quentin Lacombe 
Marvin Leuvrey 
Calypso Mahieu 
Nicolas Polli 
Jean-Vincent Simonet 
Justinas Vilutis

Partner

Fondazione studio museo Vico Magistretti

Period

may 2017 – august 2018

Supported by

ECAL/University of Art and Design Lausanne
Strategic fund of the University of Applied Sciences Western Switzerland (HES-SO RCDAV)

Dissemination

Publication
Anniina Koivu, Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti, Zurich: Triest verlag, 2020 (with contributions by Maddalena Dalla Mura, Davide Fornari, Carolien Niebling, Rosanna Pavoni, Francesco Zanot)

Spreads of  Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez
Spreads of Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez
Spreads of  Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez
Spreads of  Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez
Spreads of  Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez
Spreads of  Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez
Spreads of  Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez
Spreads of  Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez

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Selene chair, design Vico Magistretti, produced by Artemide, 1969.  © Artemide
Selene chair, design Vico Magistretti, produced by Artemide, 1969 . © ECAL/Calypso Mahieu

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Carimate armchair, red version, design Vico Magistretti, produced by De Padova, 2001. © De Padova
Carimate chair, design Vico Magistretti, produced by Cassina / De Padova, 1963/2001.  © ECAL/Calum Douglas

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Pan chair, design Vico Magistretti, produced by Studio-Linie Rosenthal Einrichtung, 1980.  © Rosenthal AG
Pan chair, design Vico Magistretti, produced by Rosenthal, 1980.  © ECAL/Nicolas Polli

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Andrej bed, design Vico Magistretti, produced by Flou, 1980.  © Flou
Andrej bed, design Vico Magistretti, produced by Flou, 1980.  © ECAL/Philippe Fragnière

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Edison table in an interior from the Cassina catalogue, 1985. © Cassina
Edison table, design Vico Magistretti, produced by Cassina, 1985. © ECAL/Quentin Lacombe

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Flower chair, design Vico Magistretti with Patricia Urquiola, produced by De Padova, 1996.  © De Padova
Flower chair, design Vico Magistretti with Patricia Urquiola, produced by De Padova, 1996.  © ECAL/Benoît Jeannet

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Ekon lamp, design Vico Magistretti, produced by Oluce, 1977.  © Oluce
Ekon lamp, design Vico Magistretti, produced by Oluce, 1977. © ECAL/Maxime Guyon

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Mauna Kea chair, design Vico Magistretti, produced by Kartell, 1993.  © Kartell
Mauna Kea chair, design Vico Magistretti, produced by Kartell, 1993. © ECAL/Justinas Vilutis

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Timo kitchen, design Vico Magistretti, produced by Schiffini, 1966.  © Schiffini Cucine
Timo kitchen, design Vico Magistretti, produced by Schiffini, 1966. © ECAL/Marvin Leuvrey

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Dim (left) and Adim (right) lamps, design Vico Magistretti, produced by Oluce, 1975.  © Oluce
Adim lamp, design Vico Magistretti, produced by Oluce, 1975. © ECAL/Justinas Vilutis
Spreads of  Vico Magistretti. Stories of Objects / Vico Magistretti. Storie di oggetti , edited by Anniina Koivu, designed by Federico Barbon. Reproduction © ECAL / Jimmy Rachez

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fig. 11.jpg
Bath bookcase, design Vico Magistretti, produced by Alias, 1979. © ECAL/Vincent Simonet
fig. 12.jpg
Tenorio coat hanger, design Vico Magistretti, produced by Alias, 1979. © ECAL/Quentin Lacombe