“Arcana” explores spirituality in the digital age through the use of predominately pre-internet imagery. The work focuses on today’s digital culture and societal shifts, commenting on topics such as big data, consumerism and psychology, and how these affect both individuals and individualism. The work is presented in a sculptural manner, incorporating the elements of water and fire, providing an immersive experience that is both calming and chaotic. Research for this project has revealed the power of marketing psychology in the digital age and the wide-reaching influence it has on society.
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