PHOTOGRAPHY
with Maxime Guyon
Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.
PHOTOGRAPHY
with MAP, Charles Negre
For the applied photography course, first year students were challenged with a commission for citizenM hotels. The students created several images following the client's guidelines. A selection of pictures was then printed as postcards and on plexiglas support to decorate the hotel's rooms. Students: Sara Bastai, Maeva Bosko, Sally Jo, Natalie Maximova, Joanna Wierzbicka, Olivia Wünsche, Manqin Zhang.
PHOTOGRAPHY
with MAP, Charles Negre
‘There are many known connections between food and medicine but there is one quirky link which has not yet been explored: the culinary art of medical training. Despite all the fancy technologies available to educate doctors today teachers still turn to the kitchen fridge or pantry to train students in the skills of their profession. Grapes are perfect for practicing fragile skin suturing. Neurosurgeons learn how to measure the pres-sure of a robotic drill on eggshells.‘ We collaborated with The Gourmand, London based magazine initiated by art director David Lane.
PHOTOGRAPHY
with MAP, Charles Negre
During the first semester of 2016/2017 academic year, the students worked with Charles Negre on the relationship between conceptual projects and applied works and how to appeal to a client’s needs as opposed to developing a project without constraint. The students collaborated with HYT, a luxury watch brand which gave a frame to develop a laboratory of ideas. The correlation between past inventions and avant-garde technology is a key aspect of this project as well as how science can be turned as a visual emotion. The subject focus on still life, however, following the motivations of each student, other photographic forms became relevant. The context of the brand gives the students the oppportunity to develop conceptual and unexpected visions within the realm of the subject, however the end goal is an understanding and realization independent of the brand.