Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.
Collaboration (2022) by Emma Bedos, Alexey Chernikov, Clemens Fischer, Nikolai Frerichs, Mahalia Taje Giotto, Hikaru Hori, Augustin Lignier, Sophie Schreurs, Alisa Strub, Yang Su
In 2010 On created a new running shoe sole with a disruptive approach: CloudTec®. Built around a set of “flexible elements”, On soles ensure cushioned landing and propulsive take-off for a unique running sensation. This design has since been adopted by running enthusiasts and professionals alike. Nowadays, the search for new materials and technologies encourages the brand to explore the future of soles. It is in this perspective that the collaboration between two leading entities in the Swiss design scene – ECAL and On – was born. Through a transversal approach to innovation, 34 students on a Master’s programme at ECAL have developed a series of futuristic prototypes, rethinking the brand’s universe, and exploring new writing systems. The interdisciplinary project brings together three Master’s programmes: MA in Product Design, MA in Photography and MA in Type Design. Each year, these specializations attract students from all over the world.
By Emma Bedos
By Alisa Strub
By Yang Su