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DESIGN FOR LUXURY & CRAFTSMANSHIP

WINDOW DISPLAY PROJECT IN GENEVA

by Nathanaël Baby, Luca Nichetto, Nicolas Le Moigne, Xavier Perrenoud

The Hermès Printing Company Inspired by the aesthetics of rotary printing presses, this project allows passers-by to immerse themselves in a graphic and artistic universe. Through the ten windows of the store, “L’Imprimerie Hermès” is a reinterpretation of the main stages of printing: everything starts with rolls of paper, which are then deployed in large strips, until they become posters. The paper, in all its forms, is printed along its length by repeating the story of a letter published in six different languages (French, English, Italian, German, Chinese and Japanese) by the magazine Le Monde d'Hermès. A layout specially created for this project incorporates large areas of color in order to frame and highlight the accessories from the different Hermès universes. They thus seem to come to life and become part of the story.

DESIGN FOR LUXURY & CRAFTSMANSHIP

Window display project in Zürich

by Charitini Gkritzali, Xavier Perrenoud, Nicolas Le Moigne, Luca Nichetto

The Astonishing Moment of Life Inspired by the Surrealist movement and the desire to find magic and wonder in the familiar and everyday life, this project features shapes and emblematic Hermès accessories that interact to form two subtly choreographed installations. These two window displays, imagined by Greek designer Charitini Gkritzali, a student in the Master of Advanced Studies in Design for Luxury and Craftsmanship at ECAL/University of Art and Design Lausanne, are an interpretation of Hermès' 2023 annual theme, “Astonishment”, offering a moment that oscillates between reality and dreams.

GRAPHIC DESIGN

Alice Villars – Mirù

by Alice Villars

Mirù is an exploration of the transmission and itinerancy of my mother’s life through interdependent objects, dresses and a book. Clothes say a lot about someone. More than appearance, they are a fertile ground for graphic expression and self-expression. I created five dresses using archive material. The composition of the dresses incorporates ornamental forms and graphic elements, pictures. Each dress becomes an address from my mother’s life, representing a particular atmosphere that gives clues to her story. The editing, meanwhile, creates a loop between the dresses and the book, a place where everything comes together. Mirù plunges into the history and emotions of a life, conveyed through clothes and words.

GRAPHIC DESIGN

STRAPPAZZON+ECAL

with Angelo Benedetto, Guy Meldem, Sébastian Strappazzon

Workshop with Strappazzon With the aim of broadening the horizons of graphic design students beyond the media traditionally explored during their training, Sebastian Stappazzon, co-founder of AVNIER – one of today's hottest streetwear brands launched in collaboration with French rapper OrelSan – runs a week-long workshop at ECAL. From the proposals imagined by the students, a capsule collection was born, produced in a limited edition. The entire collection will be presented and on sale at an exclusive event on 15 December 2023 at La Rasude in Lausanne.

GRAPHIC DESIGN

Alexandre Brunisholz – Erosio

by Alexandre Brunisholz

The gorge, a reflection of time and of the power of nature, is a witness to the Earth’s transformation. Over the millennia, the passage of water has gradually carved a path in the depths of the Earth, creating a natural ruin with organic shapes and a mystical atmosphere. This project was developed based on the erosion of rock by water through the study of a selection of 12 Swiss gorges. A silver jewel created for each of the gorges was given back to nature, thanks to a machine that accelerates deterioration through a tumbling process with elements taken from each of the 12 sites. Erosio is a look book of this jewellery collection, documenting the research locations as well as the working process developed.

INDUSTRIAL DESIGN

Paul Carluy – Waspy Stoner Couch

with Stephane Halmai-Voisard, Maddalena Casadei

“I want the most comfortable stoner couch.” Eli asked me to create a stoner couch for his brand ERL. I chose to break down this bulky and all too often opaque object. Layers of covering are added on a tubular steel structure. The sofa is thus superimposed with different textiles, materials and volumes as if it were clothing. In the summer, a single thin layer is sufficient, while in the winter, you put on your puffy jacket. With each new layer, there is a new object. You can go from a Butterfly lounger to an upholstered armchair that you can sink into. The choice of covering can be both functional and stylistic.

GRAPHIC DESIGN

Angelo Barbattini – Annihiler le système des castes

by Angelo Barbattini

Since I am half Indian and have studied in India, my graduation project mainly consists of a collection of saris (lit. “strips of cloth”), a traditional garment worn by women in India. The fabrics created are a modern interpretation of this rich cultural heritage. Through this project, my aim is to denounce the issues of discrimination observed in India, most known as the caste system – a system that is now illegal but which continues to be perpetuated and create inequalities. The concept of the project is to acknowledge the problem and through a modern, digitally printed, cotton sari, to communicate a message of equality and equal rights to humanity. The goal is to have activists wear these saris to perpetuate this utopian ideal of equality and abolish the caste system.

MEDIA & INTERACTION DESIGN

Basil Dénéréaz – Reif

with Alain Bellet, Christophe Guignard, Gaël Hugo, Laura Nieder, Pauline Saglio

Mention Très bien Through our entertainment media, partnerships and sponsored content are becoming omnipresent. Based on this observation, Reif i s a fictional account of the objectification of a digital influencer. Through different media created with computer generated images, we visualise the change of identity of this character who allocates areas of her body as advertising spaces, generating her metamorphosis from human to object. In order to realise the content for Reif , a process of digital production was set up, adjusting to the standards of avatar creation which affiliates this fiction to the current technical reality.

MEDIA & INTERACTION DESIGN

Alfatih ‎ – BASE

by Alfatih ‎

The image of a garment nowadays has more reach and value in the digital space than the physical one. And as we are embracing multiple personas at an ever-increasing pace, we see ourselves consuming more garments that quickly go to waste. Base is a clothing service offering an alternative economic model and a way to reflect on the nature of garments in the physical and the digital space. What does the physical garment look like when stripped down to its primary functions? And in what contexts can the digital garment be worn?

MEDIA & INTERACTION DESIGN

Interactive scarves

When you match the prints of prints with a famous school of art and design, the result can only be explosive! Emilio Pucci pairs with the Ecole Cantonal d’Art de Lausanne (ECAL) for a collaboration born at Granaiolo, the brand’s archive and talent center nearby Florence. During a three-day workshop led by Vincent Jacquier, a selection of students and assistants from the school’s Visual Communication Department had the opportunity to explore and reinterpret signature prints. Interactive Scarves is the first of a series of surprising projects originated from their endeavors and achievements during the workshop. The designer Pauline Saglio has developed a three-pieced installation that proposes an innovative and poetic way to discover a scarf. The colors, shapes and compositions of each Emilio Pucci print are enhanced by light and sound to alter the perception of the iconic object, offering visitors a magical experience that stimulates all of the senses.

MEDIA & INTERACTION DESIGN

Tom Zambaz – It’s not quite the Hilton

with Alain Bellet, Cyril Diagne, Christophe Guignard, Gaël Hugo

It’s not quite the Hilton is a fashion film created for fashion designer Jonathan Ageneau’s diploma collection in which he imagined the hacker community’s changing room. The film refers to the “whistleblower” figure, presenting characters trapped in a blank space experiencing paranoia and boredom at the same time. Through its webcam, the user can interact with the film all along. This prolific collaboration was a great opportunity to design two distinct projects feeding off our exchanges throughout the project.