The image of a garment nowadays has more reach and value in the digital space than the physical one. And as we are embracing multiple personas at an ever-increasing pace, we see ourselves consuming more garments that quickly go to waste.
Base is a clothing service offering an alternative economic model and a way to reflect on the nature of garments in the physical and the digital space. What does the physical garment look like when stripped down to its primary functions? And in what contexts can the digital garment be worn?