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2008 2025
ECAL x AREA OF WORK - CO-EXISTENCE

PHOTOGRAPHY

ECAL x AREA OF WORK - CO-EXISTENCE

with Area Of Work, Milo Keller

ECAL/University of Art and Design Lausanne has teamed up with Paris-based studio Area of Work at Paris Photo to present CO-EXISTENCE, a monumental immersive installation in the heart of Paris’s 11th arrondissement, from 7 to 9 November 2024. In a large metropolis, a small, seemingly empty apartment reveals discreet traces of human presence. On another scale, a conquering population manifests itself. Wings flap, slime trails, antennae shivers... In the industrial setting of the former Garage République in the 11th arrondissement of Paris, CO-EXISTENCE showcases a living cohabitation through a sequence of artificial images created using Computer Generated Imagery (CGI). These spectacular yet intimate photo-realistic projections highlight the imperceptible, the infra- thin, and the invisible, blurring the scales between micro and macro. Developed during three series of workshops conducted from 2023 to autumn 2024 by Area of Work, CO- EXISTENCE bears witness to the technical and artistic skills that are honed within the ECAL MA Photography. These workshops enabled students to transpose their photographic skills into the virtual space of 3D graphics to understand the temporal, artistic, and commercial issues involved in creating CGI. ‘This collaboration offered ECAL students an introduction to the tools and possibilities of 3D graphics, exploring their integration into the processes of creating photorealistic and hyper-realistic images, while highlighting the importance of the artistic and cinematographic dimensions that are at the heart of our identity.’ – Amine Ghorab & Scott Renau, Area of Work, Paris. Founded in Paris in 2018 by artists and directors Amine Ghorab and Scott Renau, Area of Work is known for its distinctive contemporary visual narratives, blending graphic framing and rigorous photographic direction. Specialising in fashion, luxury, and technology, the creative studio has become a major player in contemporary visual storytelling..

ON 2040 - MASTER PHOTOGRAPHY

PHOTOGRAPHY

ON 2040 - MASTER PHOTOGRAPHY

with Maxime Guyon

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.

citizenM commission

PHOTOGRAPHY

citizenM commission

with MAP, Charles Negre

For the applied photography course, first year students were challenged with a commission for citizenM hotels. The students created several images following the client's guidelines. A selection of pictures was then printed as postcards and on plexiglas support to decorate the hotel's rooms. Students: Sara Bastai, Maeva Bosko, Sally Jo, Natalie Maximova, Joanna Wierzbicka, Olivia Wünsche, Manqin Zhang.

Collaboration with Gourmand Magazine

PHOTOGRAPHY

Collaboration with Gourmand Magazine

with MAP, Charles Negre

‘There are many known connections between food and medicine but there is one quirky link which has not yet been explored: the culinary art of medical training. Despite all the fancy technologies available to educate doctors today teachers still turn to the kitchen fridge or pantry to train students in the skills of their profession. Grapes are perfect for practicing fragile skin suturing. Neurosurgeons learn how to measure the pres-sure of a robotic drill on eggshells.‘ We collaborated with The Gourmand, London based magazine initiated by art director David Lane.

Collaboration with HYT

PHOTOGRAPHY

Collaboration with HYT

with MAP, Charles Negre

During the first semester of 2016/2017 academic year, the students worked with Charles Negre on the relationship between conceptual projects and applied works and how to appeal to a client’s needs as opposed to developing a project without constraint. The students collaborated with HYT, a luxury watch brand which gave a frame to develop a laboratory of ideas. The correlation between past inventions and avant-garde technology is a key aspect of this project as well as how science can be turned as a visual emotion. The subject focus on still life, however, following the motivations of each student, other photographic forms became relevant. The context of the brand gives the students the oppportunity to develop conceptual and unexpected visions within the realm of the subject, however the end goal is an understanding and realization independent of the brand.

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