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2008 2025
Watches and Wonders Geneva 2024 ECAL x Alloyed

DESIGN FOR LUXURY & CRAFTSMANSHIP

Watches and Wonders Geneva 2024 ECAL x Alloyed

with Nicolas Le Moigne, Alexis Georgacopoulos, Xavier Perrenoud, Basil Dénéréaz

For the Watches and Wonders Geneva 2024 trade show, ECAL/University of Art and DesignLausanne has teamed up with Alloyed, a company that specialises in metal printingtechnologies, to present an original collection of watch straps. Designed by students in theMaster of Advanced Studies in Design for Luxury and Craftsmanship programme, thesewristbands have been developed using 3D modelling software, resulting in unique pieces thatgo beyond the limits of traditional techniques. Five of the 15 concepts designed by the students were selected and 3D printed from a finepowder of TI6AI4V titanium—an alloy composed of titanium, aluminium, and vanadium—whosemelting point of around 1,600° Celsius is obtained using a laser beam. Regularly used in theaerospace, and medical industries, this printing technique, known as Laser Powder BedFusion (L-PBF), can be used to create objects with ultra-high-performance mechanicalproperties. Each project, presented in the form of a prototype or animation, finds its inspiration in thebeauty of nature, through organic structures, as much as in complex systems, closer toengineering. This collaboration brings together technology, craftsmanship, and design—withlinks to the world of fine watchmaking—by combining the expertise of engineers specialising inthe science of materials, the know-how of artisan jewellers and their finishing skills, and thecreativity and innovative spirit of up-and-coming designers.
Collaboration with L’Epée 1839

DESIGN FOR LUXURY & CRAFTSMANSHIP

Collaboration with L’Epée 1839

with Fiona Krüger

Regatta Very few sports, or indeed very few human activities, merit the term ‘graceful’ as much as does sculling. Long, streamlined craft cutting the water like a stiletto and leaving barely a ripple are among the most elegant forms of human displacement on earth. And that sense of grace conceals both the incredible power of the oarsman and the arrow-like precision of their craft. L’Epée 1839 harnesses and pays homage to the grace of sculling with La Regatta, a sleek vertical clock invoking the shape of the long thin scull, with both the power (8-day power reserve) and precision of the most elegant of watch sports. Our modern lives are often busy and, at times, even chaotic, La Regatta invokes a sense of peace and calm.
Living Room

MEDIA & INTERACTION DESIGN

Living Room

with Alain Bellet

Living Room is a collection of three “add-on” augmented objects that bring your home to life. It is based on digital interactions and surrounds you with movement. Living Room reconnects you with your physical world and gives a sense of presence to your digital life with a simple and sensitive approach.
Alice Robbiani – Spira

MEDIA & INTERACTION DESIGN

Alice Robbiani – Spira

with Alain Bellet, Christophe Guignard, Gaël Hugo

Spira is an interactive picture. Using the magnetic principle of inductive charging, it frames our telephone, giving it a place of honour in the home atmosphere. The way of charging changes completely, and in spite of the power of gravity, we are challenged to let the telephone hung up, keeping us informed of the current time and state of the battery. The telephone puts aside its usual functions and reinvents itself to become a key: its presence allows energy to spread to make the (heat-sensitive) painting react. This is how a new image appears.
Pauline Saglio – Rewind

MEDIA & INTERACTION DESIGN

Pauline Saglio – Rewind

by Pauline Saglio

Rewind is a digital clock collection designed to revive a physical link with the reading of the time that has become pervasive and unconscious since the digital revolution. While the movements relative to the reading of time are now gone, each clock offers a unique way to rewind its mechanism. When nowadays the gesture of interaction is minimized to touch, they propose to give it a more physical dimension by playing with recharge or energy release and either to rewind the clock to display the time, or to go back in time with the nostalgia evoked by the type of interaction. Their codes, drawing on childhood memories, transform what was once seen as a task into a fun activity. Pauline Saglio

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