Anna Bitzer

Anna
Bitzer

Projects

ART DIRECTION

Anna Bitzer –

by Anna Bitzer

Firefighter, astronaut, ballerina... What happened to your childhood dream? This book questions the whys and wherefores of what the so called Generation Y thinks about life, work and inspiration. How are we supposed to act? I spoke to 14 people from different backgrounds, with different ambitions and dreams on a linguistic and visual level. The answers are surprising, inspiring and simply frank. The whole publication uses "Oskar" a font family I drew especially for this project which is serious but special at the same time. When all this comes together you discover a complex collection of 14 different lifes in interviews and conversations.

DESIGN FOR LUXURY & CRAFTSMANSHIP

Collaboration with Baccarat 2012

with Philippe Jarrigeon, Bethan Laura Wood

Following the collaboration initiated in 2011 around the iconic Harcourt glass, Baccarat and ECAL are continuing their common reflection in 2012. The students of the Master of Advanced Studies in Design for Luxury and Craftsmanship are all working on the same global project, combining object design, scenography, photography and the conception of a final publication. Supervised by London designer Bethan Laura Wood and Parisian photographer Philippe Jarrigeon, each group of students set out to revisit the universal theme of the Vase, starting from the same basic conical shape and questioning all of the Manufacture's know-how. Based on the principles of cutting, engraving, sandblasting and gilding, Vase-O-Rama was created, a hybrid and abundant collection, like a panorama.