Arthur
Seguin

Enseignements

U.F.O.G.O. Wind Turbines

PRODUCT DESIGN

U.F.O.G.O. Wind Turbines

with Camille Blin, Anniina Koivu, Anthony Guex, Marvin Merkel, Arthur Seguin

In 2023, the significant role of renewable energies in tackling the environmental crisis is blatant. In this context, wind power has once again been presented as a promising avenue for regions seeking to transition to renewable energy. However, concerns about their visual intrusion on surrounding environments pose a significant obstacle to their deployment. From a design perspective, this aesthetical factor is not insurmountable. On the contrary, it highlights the need for greater consideration of how we shape these technologies and integrate them into the environment and our lives. This project, completed by 16 MA Product Design Students of ECAL, has set out to explore how wind turbines can fit into natural landscapes and cultures not only sensitively, but beautifully – if we focus on their design. To complete the project effectively, a case study location was required. Fogo Island (Newfoundland, Canada), described locally as "this rock in the battering Northern Sea," was chosen due to its natural beauty, abundant wind, and tight-knit community of approximately 2,500 inhabitants. The island's climate and geography make it ideal for wind turbines. Additionally, Fogo Island is home to Shorefast, a non-profit organization dedicated to building a sustainable, renewable economy for the island. In October 2022, the students and tutors of ECAL visited and immersed themselves in Fogo Island. The project resulted in eight speculative yet practical wind turbine designs, considerately informed by various perspectives. U.F.O.G.O. is a sustainability project  grounded in reality, but not limited by what already is. Collaboration Partners: Shorefast HEIG-VD/School of Management and Engineering Vaud (Marc Pellerin, Philippe Morey and Marco Viviani) Media Partner: Disegno Funding: Summer University Programme of the Board of Higher Education (DGES) State of Vaud HES-SO Recherche Transdisciplinaire en Durabilite (under the project title 'INTEGRATED WIND TURBINES’)

Projects

Arthur Seguin – Vers

GRAPHIC DESIGN

Arthur Seguin – Vers

with Diego Bontognali, Nicole Udry

“Vers” is a socially and politically-committed newspaper that addresses eco-socialism, a movement that aspires to change consumerist and productivist mentalities by strengthening human relationships. This newspaper/manifesto aims to simplify and make more accessible the ideas of Michael Lowe, the movement’s main instigator. The deliberately hectic graphic design serves the voice of the people and fuels the debate between the philosophies of the current system and eco-socialist suggestions. The journal thus intends to question and encourage readers to react…

Arthur Seguin – Vers

GRAPHIC DESIGN

Arthur Seguin – Vers

by Arthur Seguin

“Vers” is a socially and politically-committed newspaper that addresses eco-socialism, a movement that aspires to change consumerist and productivist mentalities by strengthening human relationships. This newspaper/manifesto aims to simplify and make more accessible the ideas of Michael Lowe, the movement’s main instigator. The deliberately hectic graphic design serves the voice of the people and fuels the debate between the philosophies of the current system and eco-socialist suggestions. The journal thus intends to question and encourage readers to react…

Multiple Choices

GRAPHIC DESIGN

Multiple Choices

with Gilles Gavillet, Jonathan Hares

Pick a subject, an editorial style, and a medium – either book or digital.

Body City

Body City

with Angelo Benedetto, Vincent Jacquier, Mitch Paone (Dia Studio), Jean-Vincent Simonet

Mapping of the Body City show Unique creation imagined for Lausanne en Jeux ! - the animation program of the Youth Olympic Games Lausanne 2020 - Body City is a show where arts and urban sports meet in an impressive open-air setting, on the central square of Lausanne. "Bodies in fusion with the city", it is from this strong image that Nicolas Musin conceived and realized Body City, a contemporary show questioning the relationship of the young generations to the city. On an open-air stage representing a city in constant mutation, more than 50 performers aged between 9 and 30 will cross their disciplines, bringing together arts and urban sports such as skateboarding, BMX, rollerblading, scooter, parkour and dance. A poetic and spectacular journey in the heart of Lausanne, where video, sound and light are mixed together! Imagined within the framework of Lausanne en Jeux, this show is above all a work of youth supported by art schools and training centers for urban disciplines established in the agglomeration of Lausanne. Thus, Body City has brought together different actors from Lausanne such as students from ECAL (video design), HEMU (composition of the original music and recording of the soundtrack), dancers from the Ecole-Atelier Rudra Béjart (dance and percussion), JDSEvents (hip hop, breakdance) as well as the riders from La Fièvre and the plotters from X-Trem Move. The mapping of the show was created by the students of the Visual Communication Department (BA Graphic Design, BA Photography, BA Media & Interaction Design) under the direction of Vincent Jacquier, Angelo Benedetto, Jean-Vincent Simonet and Mitch Paone while the editing was done by Amaury Hamon and Clément Lambelet.

An addendum for the Universal Declaration of Human Rights

GRAPHIC DESIGN

An addendum for the Universal Declaration of Human Rights

with Roosje Klap

During this workshop, all students were asked to write an extension article for the Universal Declaration of Human Rights, which together formed an addendum for this historical text. It has formed a new part of the temple that hold and protect our humanity. To provide contextual background to the work, students had been reading and discussing an article each day, followed by a daily topic. By the end of the week, an extension of the Universal Declaration of Human Rights was celebrated in the form of 20 flags and a collaborative video of 20×20 seconds.

Design en contexte

GRAPHIC DESIGN

Design en contexte

with Nicole Udry

Editorial Design

GRAPHIC DESIGN

Editorial Design

with Diego Bontognali

Type Design

GRAPHIC DESIGN

Type Design

with Aurèle Sack

Identité Visuelle

GRAPHIC DESIGN

Identité Visuelle

with Jonas Wandeler

The international typographic style, also known as Swiss style, is a trend in graphic design developed in Switzerland in the 1950s by Armin Hofmann and Emil Ruder. It emphasizes simplicity, readability and objectivity, using sans-serif fonts as the main and structuring element of the design. Among the corporate identities and logos emblematic of the international style are American Airlines (1967, Massimo Vignelli) Fiat, (Jean Reiwald and Armin Vogt), or Swissair (1978, Karl Gerstner). (source: wikipedia) One of the effects of this very widespread (and rather rigid) style is that everything ends up looking the same. During the next semester, you will give a brand an identifiable personality, in the figurative sense of the word.

Workshop Studio Feixen

GRAPHIC DESIGN

Workshop Studio Feixen

by Marvin Armand, Sidonie Bays, Guillaume Besson, Arnaud Claret, Elise Connor, Jean Ducret, Loïc Dupasquier, Astrid Durand, Basile Fournier, Leah Hardy, Lucas Haussener, Bruno Jolliet, Alexandre Lescieux, Niki Paltenghi, Noé Proton, Aurore Péry, Lou Rais, Jean Reynaud, Arthur Seguin, Andréa Uldry

Projet de création

GRAPHIC DESIGN

Projet de création

with Guy Meldem

Adventures in typography

GRAPHIC DESIGN

Adventures in typography

with Tony Brook (SPIN), Claudia Klat (SPIN)

Orbis Pictus Politicus

GRAPHIC DESIGN

Orbis Pictus Politicus

with Jonas Vögeli

Bloc Week with Jonas Vögeli (Hubertus Design)

A–Z

GRAPHIC DESIGN

A–Z

with Harry Bloch

Composition of a textual alphabet with the 26 letters of the Latin alphabet. 1 letter = a word This list must represent each student in one way or another.

Manual

GRAPHIC DESIGN

Manual

with Guy Meldem

Creation of a manual about a theme chosen by the student.