Axel
Crettenand

Projects

Axel Crettenand – High

PHOTOGRAPHY

Axel Crettenand – High

Diploma project by Axel Crettenand

Mountain imagery is one of the most powerful and prolific in the history of nature representation. It seems to leave nobody indifferent. There you retreat, you purify and you arise, or you lose your mind and fall down a cliff, foaming at the mouth and crazy-eyed. Nevertheless, since I grew up in the Swiss mountains, I feel differently. The point of my diploma work, a short movie about ten minutes long, is to shove this thick metaphysic of sight and show the Alps in a new light. Axel Crettenand www.axelcrettenand.ch

Axel Crettenand – Theoretical thesis

Axel Crettenand – Theoretical thesis

Thesis project by Axel Crettenand

The Chicken And The Egg. In this essay, I worked on both the form and the content. As a ground, three main subjects : LSD, romanticism and the swiss Alps. As a form reference, the Mnemosyne Atlas of Aby Warburg. The goal was to create a field of pregnant interactions between the subjects themselves, and also between different epistemology.

Collaboration with Hermès 2013

DESIGN FOR LUXURY AND CRAFTSMANSHIP

Collaboration with Hermès 2013

Collaboration with Nicolas Le Moigne

The collaboration with Hermes allowed the students from the Master of Advanced Studies in Design for Luxury and Craftsmanship to discover the universe of window displays, where supports, lighting and colours need to draw your eye to the objects being showcased.