TYPE DESIGN

Chantal Hochuli – Campo

by Chantal Hochuli

Campo is a variable typeface that is optimized for setting exhibition texts. Developed for wall texts, captions, translations and spatial information, it responds to fixed formats filled with varying amounts of content through a controlled width range. The project addresses a recurring problem in exhibition graphics: finding ways to fit text into limited space without resorting to artificial compression or repeated manual adjustments. Weight and italic axes extend the system for hierarchy. In this research, museum labels and exhibition texts are compared to evaluate how width, spacing and stroke modulation affect text blocks. Campo gathers these observations in a variable Sans Serif with subtly flared terminals.