TYPE DESIGN

Lana Soufeh – Toujan Display: Contextual Arabic Typeface

with Kai Bernau, Matthieu Cortat

Today, most typographic design is done in Latin script and type design software is geared towards Western scripts. Toujan is a contextual Arabic typeface that aims to explore the potential of this software to reintegrate versatility and connectivity in Arabic script, while preserving its dynamic nature. It is inspired by the Tawqii’ style, a hybrid of thuluth and naskh calligraphy and features ligatures that enhance the visual allure of the text but also serve a functional purpose, optimising the spacing and improving the text flow. Toujan pushes the boundaries of Arabic type by reintroducing one of its unique features, i.e. that of connecting all words in a sentence with a series of swashes that link the last letter of each word to the first letter of the following word.