Marcel Saidov – Semantik
Diploma project with Kai Bernau, Alice Savoie
Mention Très bien Semantik is a typeface family which resulted from research into typefaces for telephone directories and which revisits the “heavy-top” emphasis to increase legibility. Semantik is loosely based on Ladislas Mandel’s Nordica and Colorado, as well as Roger Excoffon’s Antique Olive . The project explores the technical aspects and stylistic elements of typefaces for telephone directories in a screen-based environment, improving legibility in the contexts of both continuous reading on screen and reading while scrolling. The typeface adapts to various screen environments as a variable font with a responsive axis, and adjusts to the dimensions of your computer or mobile device. Semantik contains in total 30 separate styles and includes five weights and italics for desktop, mobile and list versions.