TYPE DESIGN

Mim Tejapaibul – Laisen

by Mim Tejapaibul

Laisen is a Thai-Latin display typeface inspired by the vernacular signage of Bangkok. It explores the harmony through two complementing styles designed to work independently and together across signage, posters, advertisements, and other display contexts. The Casual style draws from marker signwriting: fast, expressive, and shaped by the human hand, it captures qualities that emerge naturally from writing. The Poster style evolves directly from the Casual into a warm Sans Serif with open counters and narrow proportions, in multiple weights. Individually, the two styles embody contrasting voices – expressive and personal on the one hand, informative and objective on the other. However, Laisen still forms a unified voice expressing the diverse typography found in Bangkok's streetscape.