TYPE DESIGN

Orlando Brunner – Kadenz Grotesk

by Orlando Brunner

Kadenz Grotesk explores the aspect of rhythm and how this influences how a typeface is perceived once set in text. Based on research conducted to follow-up on the written thesis, this project examines various interpretations of typographic rhythm and compares them to understand their impact on the appearance of text and on font design choices. Using the grotesque style as basis, the results of this research are translated into design practice, ultimately leading to the production of one typeface in four distinct styles: Optical, Metric, Syncope and Mono. Each style reflects a different approach to rhythm, and provides a visual representation of how it affects the appearance of text.