Souvenir items for The Olympic Museum
Studio project with Hector Serrano
To mark the reopening of The Olympic Museum, the ECAL/University of Art and Design Lausanne has been working on designing souvenir items for the Museum shop, created by Bachelor of Industrial Design students after a workshop with Hector Serrano, a Spanish designer based in Valencia. Two of these projects are set to go on sale in the Museum shop shortly. The aim was to create a collection of souvenirs which reflect the spirit of Olympism and The Museum in a contemporary, fun way. Using his experience in this area, Spanish designer Hector Serrano gave the students some tips on what makes a successful souvenir item. The students came up with around 30 proposals, which were submitted to a jury composed of Olympic Museum and IOC employees.