TYPE DESIGN

Stephanie Wilson – Iconic

by Stephanie Wilson

Iconic stands at the intersection of typography, social research, and inclusive design. It addresses a growing concern: making reading more accessible for senior readers. Through the development of a typeface named Iconic, the project aims to enhance reading comfort while offering an aesthetic, functional, and adaptable typeface suited to the changes associated with aging. The project was created in collaboration with senior-lab, a Swiss platform dedicated to enhancing the quality of life for seniors. Grounded in a participatory methodology, this collaboration enabled a reality-based approach: available in serif, sans serif, sans semibold, and italics, Iconic was designed based on feedback and testimonials gathered from seniors during sessions held at ECAL.

EXHIBITIONS

Passages, bancs et repères: a photo exhibition,
22.05–21.06.2026,
Bussigny

As part of the DemSCAPE-VD research project, conducted jointly by 4 schools from HES-SO (University of Applied Sciences and Arts Western Switzerland) in collaboration with the municipalities of Bussigny and Yverdon-les-Bains, ECAL was commissioned to develop a different photography exhibition for each municipality.

EXHIBITIONS

Passages, bancs et repères : a photo exhibition,
13.05–07.06.2026,
Yverdon-les-Bains

As part of the DemSCAPE-VD research project, conducted jointly by 4 schools from HES-SO (University of Applied Sciences and Arts Western Switzerland) in collaboration with the municipalities of Bussigny and Yverdon-les-Bains, ECAL was commissioned to develop a different photography exhibition for each municipality.