MEDIA & INTERACTION DESIGN
Thomas Faucheux – Sockciety
with Alain Bellet, Cyril Diagne, Christophe Guignard, Gaël Hugo
Uncovering an online socks store, “Sockciety” offers a way of consuming in which personal data issued from social networks are converted into rights or inhibitions to purchase. It is also a reflection on the consequences of the “datatification” of the world, mingled with a system of perverse gamification where all quantified actions become criteria for evaluation, necessary to the obtention of a uniform.