MAZDA × ECAL Collaboration

This second collaboration between the MAS Design for Luxury & Craftsmanship program and Mazda further strengthens the dialogue between Mazda's "Crafted with Japanese Soul" philosophy and ECAL's culture of experimentation, creative excellence, and exploration of materials.

Working on the brand's new all-electric crossover model, the CX-6e, 18 ECAL students are taking a human-centered approach to electric mobility, focusing on the themes of color, design, craftsmanship, and customer experience.

The students' individual projects, recently presented to Bahram Partaw, lead designer at Mazda Research Europe, highlight subtle, creative, and often poetic approaches. Ranging from objects inspired by the vehicle's stylistic language to concepts for space and lighting designed to enhance its presence, the projects demonstrate a keen sensitivity to materials, details, and storytelling.

The concepts selected by a jury composed of ECAL professors and Mazda representatives will move on to a second phase of development before being presented at ECAL during a dedicated event at the end of the academic year.

This collaboration once again reflects ECAL's commitment to excellence in its programs, rooted in the exchange between its students and professionals from renowned brands.