The TON project is designed to examine commercial photography as a genre. The website is a shop for distributing transparent glycerin soaps and images which are produced by various artists.
The transparency of the soap allowed to bring the ideas behind the images to the front plan.
By purchasing, consumers will receive a soap with a receipt that has price information, the name of the artist and a link for downloading 2 jpeg images by the corresponding artist.
The soap can be consumed entirely which contrasts to the longevity of the digital files.