Diploma project (2016) by Alexandra Chernopazova
The visual identity for the Swiss Museum of Games, the unique museum of board games in Europe. While creating a visual identity, my goal was to design an instantly recognizable, colorful and contemporary style, that reflects its personality. Inspired by gameplay experience and wonderful atmosphere of playing process I started creating a typography based on combinations of geometric shapes and colors. Due to this project, I could experiment and discover new typographical forms and create a tool "Alphabet". This tool allowed me to create a graphical language and communication.
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