Made in Switzerland in China

Projects BA GRAPHIC DESIGN

Julien Mercier – Made in Switzerland in China

After discovering the existence of a replica of the village of Interlaken in China, I decided to go on site to document a phenomenon: the copy of Swiss (and extensively occidental) culture. Located in the middle of the mountains, one premise appeared: every single detail there was to see, from the Alphorn statues to the pigeons were the results of an intelligent, total design. In parallel, I decided to talk about the copy and this village immersively, adopting some similar processes and using Chinese means of production. A font was produced, hand copied by a Chinese copy artist, before being redigitsed, in order to obtain the copy of a classic Swiss font, whose shapes were renewed by this particular creative process. It finally takes the form of a book as well as an installation, showing the original outputs and documenting the whole process, many of which having involved a third party. Every one of these constitutive elements and the reason for their presence have a lot to do with the way they were produced. Copies, enriched by the justification of their own existence and by a new cultural context. Just like the village of Interlaken, in China. Julien Mercier

Diploma project (2012) by Julien Mercier

After discovering the existence of a replica of the village of Interlaken in China, I decided to go on site to document a phenomenon: the copy of Swiss (and extensively occidental) culture. Located in the middle of the mountains, one premise appeared: every single detail there was to see, from the Alphorn statues to the pigeons were the results of an intelligent, total design. In parallel, I decided to talk about the copy and this village immersively, adopting some similar processes and using Chinese means of production.

A font was produced, hand copied by a Chinese copy artist, before being redigitsed, in order to obtain the copy of a classic Swiss font, whose shapes were renewed by this particular creative process.

It finally takes the form of a book as well as an installation, showing the original outputs and documenting the whole process, many of which having involved a third party. Every one of these constitutive elements and the reason for their presence have a lot to do with the way they were produced. Copies, enriched by the justification of their own existence and by a new cultural context. Just like the village of Interlaken, in China.

Julien Mercier

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Alfredo Venti – Points de rencontre/Treffpunkte

BA GRAPHIC DESIGN

Alfredo Venti – Points de rencontre/Treffpunkte

by Alfredo Venti

Points de rencontre/Treffpunkte is an inclusive graphic system designed to make sociocultural resources more visible and accessible to people facing linguistic isolation, or to anyone seeking to join a social network. Inspired by educational tools used with non-native speakers, it combines pictograms, color coding, visual keywords, and modular signage. Installed at the entrances of community centers through interchangeable panels, and complemented by poster campaigns (print and web), it brings these structures into public view for those looking for a service, a network, or simply a welcoming place.
Amélie Bertholet – a room of our own

BA GRAPHIC DESIGN

Amélie Bertholet – a room of our own

by Amélie Bertholet

a room of our own is an editorial project born from the relationship between my flatmate, Flavia, and myself. This book explores how a relationship lives and evolves within a shared space: our apartment. Often seen as a transitional phase, cohabitation here becomes a long-term space of emancipation and sisterhood. Nurtured by feminist references—beginning with its title, borrowed from "A Room of One’s Own" by Virginia Woolf—the project questions the place of women within spaces of creation and intimacy. Through symmetry and collection, the book translates the experience of a lived space into an editorial object. The layout's grid, drawn from the apartment’s floor plan, creates shifts in scale and layout to reflect the transformation of 3D space into the 2D printed page.
Candice Aepli – Brindille et Azilise

BA GRAPHIC DESIGN

Candice Aepli – Brindille et Azilise

by Candice Aepli

Brindille et Azilise invite you to imagine children's space differently, by offering a lively, playful universe in their bedrooms. Here, the story is not read between the pages, but lies on the floor and climbs up the windows. It slips under an arm. It tucks in dreams. It's a whole world at children's level, where ecosystems come to life through furniture, transforming everyday life into a playground for exploration. Le jardin, collection no. 1 The gardener has slipped seeds into the soil, the bright sun warms the petals, the mouse nibbles on the sly, and in this corner full of life, everyone is busy and smiling.
Constance Mauler – Club Kid

BA GRAPHIC DESIGN

Constance Mauler – Club Kid

by Constance Mauler

My project explores the Club Kid scene. Born in the 1980s in New York, this movement emerged as a radical response to artistic and social elitism. Led by queer and marginalized individuals, it transformed nightlife into a space of freedom, resistance, and self-invention. This publication aim to create a dialogue between the original generation of Club Kids and the contemporary scene, to show how this movement continues to challenge norms, invent new codes, and assert liberated identities. An immersion into a flamboyant and deeply political subculture.
Coraline Beyeler – 5R

BA GRAPHIC DESIGN

Coraline Beyeler – 5R

by Coraline Beyeler

5R is a documentary book explores the contrast between urban and rural agriculture, focusing on developments driven by new generations. It addresses issues related to pollution as well as social, health, and economic challenges.

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BA GRAPHIC DESIGN
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