Just like liquids acquire the shape of their containers, in lettering the type aims to adapt to the scale and form of the final surface. Lettering artists achieve this by changing the weight, width and details of letters, and balancing style and legibility.
joaoistyping@gmail.com
https://www.joaoistyping.com
Diploma project (2020) by João Varela
The “Liquid Lettering” tool is a variable grid system developed to make this adaptability easy and customisable. It features flexible scaffolding that is suitable, once the final scale and weight are set, for drawing letters of all shapes and styles, allowing creative freedom while respecting typographic consistency and optical adjustments.
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