Lott of Prints
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Image by ECAL/Marvin Merkel
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Image by ECAL/Marvin Merkel
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Image by ECAL/Marvin Merkel

Projects related to Imagemaking

The Indecisive Moment

BA PHOTOGRAPHY

The Indecisive Moment

with Jaya Pelupessy

This exhibition presents the outcome of a five-day workshop led by artist Jaya Pelupessy, where students explored the unstable terrain between creation and reproduction. Through hands-on experiments with various duplication methods and strategies of appropriation, the workshop invited a reconsideration of the image—not as a final product, but as a process, a question, a site of continuous transformation. Embracing moments of uncertainty, trial and error, and unexpected discovery, participants focused on what Pelupessy calls The Indecisive Moment: the in-between phase where outcomes are unclear and intention is disrupted by chance. These works reflect a shift from the pursuit of fixed meaning toward an image in flux—unfinished, open, and relational.

ECAL × JEAN PAUL GAULTIER: SPORT - CORPS

BA PHOTOGRAPHY

ECAL × JEAN PAUL GAULTIER: SPORT - CORPS

with Florence Tétier, Nicolas Coulomb

"Le Mâle" - 30th anniversary In 2025, "Le Mâle" will celebrate its 30th anniversary. With this in mind, students have been working on the brand's fragrance. Reflections on masculinity and different representations of the body in 2025.

Genius Loci - Spirit of the place

BA GRAPHIC DESIGN

Genius Loci - Spirit of the place

with Nicole Udry

Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.

Dynamic Identity - 2025

BA MEDIA & INTERACTION DESIGN

Dynamic Identity - 2025

with Angelo Benedetto

First-year students designed visual identities for fictional museums. As part of the Dynamic Display course led by Angelo Benedetto, this project led them to create graphic universes that that express the character of each imaginary exhibition site.

ECAL × NNORMAL

BA PHOTOGRAPHY

ECAL × NNORMAL

with Nicolas Poillot

In September 2024, the start of the academic year at ECAL / University of Art and Design Lausanne, was highlighted by the beginning of our collaboration with trail equipment manufacturer Nnormal. At the same time, not far from our university, Kilian Jornet, the founder of the brand, gave our teams a taste for exploits by linking 82 peaks in the Alps over 4,000 meters high, shattering all records in the process. In trail running, as in photography, you need passion, discipline and endurance. Our Bachelor Photography students at ECAL are not all great sportsmen and women, but they are driven by the desire to achieve visual exploits. Trained in technical mastery, conceptual development and risk-taking, they spent three years in a field of exploration that allows them to seek out limits and chart their path. It's essential for them to get off the beaten track and find a visual language that sets them apart from the vast quantity of images that overwhelm us. ECAL has a long tradition of collaborating with top-level brands and professionals who, in addition to their own activities, wish to pass on their skills and experience to a passionate young generation looking for guidance in unfamiliar territory. Among them is Régis Tosetti, artistic director of Nnormal, who has a strong link with ECAL, where he trained for a degree in Visual Communication in 2005. Régis kicked off this collaboration with head coach Nicolas Poillot, also an art director. Nicolas forged his raw and elegant style by taking fashion towards the documentary. A guest lecturer at ECAL for several years, he has guided students tirelessly, with pragmatism and rigor, through the mapping of the brand and its visual expression. In a polluted, noisy world, saturated with superimposed stimuli, it is difficult to concentrate, to focus on a clear objective, a goal to look forward to. The opportunity offered by the collaboration between ECAL and Nnormal has encouraged a young generation of photographers to turn to the mountains. Nature is a terrain of escape, communion and adventure for an essential imagination made up of bodies and landscape. The main subject is the mediating element between these two components, the shoes that allow us to go further in this union. But there's much more than shoes in the work of Nicolas and his students: there are values of ecology, dry and wet atmospheres, solar and nocturnal lights, technical and organic textures, muscles and tense faces that achieve deliverance through their exploits. And finally, in trail running as in photography, despite sood technical and mental preparation and systematic study of the forecasts, there are unforeseen circumstances that force us to come up with improvised solutions that reveal new forms of beauty.

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