Designed for the field of photojournalism, FULCRUM addresses privacy concerns surrounding the publication of photographs.
Whilst many photo-journalists would agree that blurring or censoring faces tampers with important historical documents, protecting sources is ultimately a core journalistic principle.
Given today’s ubiquitous data scraping and face recognition algorithms, legislation aimed at mitigating potential abuse remains outpaced by the swift progress of technology. FULCRUM offers a contemporary solution to the ethical debate between photojournalists and the public.
By masking subjects’ faces with AI generated ones, FULCRUM ensures non-destructive anonymisation that simultaneously safeguards the identity of the individuals depicted and the photographic quality of the image.
Diploma project (2023) by Bogdan Nastase