Projects MA PRODUCT DESIGN

Luca Vernieri – Campà

Campà features a series of decorated ceramics developed with I.C.A Giordano, a terracotta factory located in my hometown in the Amalfi Coast area. Originally, the production of ceramics was dedicated to locals who wanted to purchase objects that transformed everyday images into art. These objects depicted animals, fishermen, rural life and landscapes. Over time, as tourism developed, these objects became souvenirs, and decorators focused on reproducing the same patterns for decades with minimal variations. These once representative illustrations now serve as distant reminders, lacking emotional connection with younger generations. Campà aims to restore this bond by introducing self-ironic drawings, illustrating how modern lifestyle has found its unique form in this area.

Diploma project (2023) by Luca Vernieri