Visual Identity – BA2 S1 2025

Visual Identity – BA2 S1 2025

As part of the visual identity course led by Adeline Mollard, students developed a visual identity starting from a randomly selected business card. By appropriating one of its graphic elements and its title, each project offers a unique interpretation.

The identity is then expanded across a range of formats, from business cards to F4 posters, including posters, flyers, business cards, and an animated poster.

Studio project (2026) with Adeline Mollard

Assistants
Olympe Boutaghane
Students
Mathys Mauron, Emma Morisseau, Sara Pedersoli, Lucie Pittet, Hélène Prongué, Alice Refachinho, Justine Renevey, Gaspard Schlatter, Laura Simons, Isabelle Virnot, Vu Toni Thien Duc, Maïa Yassin, Jonas Zesiger
Know-how
Poster, Imagemaking, Visual identity








Projects related to Poster

Dynamic Identity - 2025

BA MEDIA & INTERACTION DESIGN

Dynamic Identity - 2025

with Angelo Benedetto

First-year students designed visual identities for fictional museums. As part of the Dynamic Display course led by Angelo Benedetto, this project led them to create graphic universes that that express the character of each imaginary exhibition site.

Visual Identity BA3 S1 2024-2025

BA GRAPHIC DESIGN

Visual Identity BA3 S1 2024-2025

with Gilles Gavillet

Through the prism of visual identity, this project addresses issues of graphic language and artistic direction. Each stage of the project examines an aspect of the development of a visual identity: research, concept, visual language, design and communication. 

Alfredo Venti – Points de rencontre/Treffpunkte

BA GRAPHIC DESIGN

Alfredo Venti – Points de rencontre/Treffpunkte

by Alfredo Venti

Points de rencontre/Treffpunkte is an inclusive graphic system designed to make sociocultural resources more visible and accessible to people facing linguistic isolation, or to anyone seeking to join a social network. Inspired by educational tools used with non-native speakers, it combines pictograms, color coding, visual keywords, and modular signage. Installed at the entrances of community centers through interchangeable panels, and complemented by poster campaigns (print and web), it brings these structures into public view for those looking for a service, a network, or simply a welcoming place.

Eliot Dubi – JUST IN CASE

BA GRAPHIC DESIGN

Eliot Dubi – JUST IN CASE

by Eliot Dubi

At the individual level, we can neither predict nor prevent the next disaster; we can only arm ourselves with the right reflexes to face it. JUST IN CASE is a website that gathers, through four scenarios — large wildfires, dam failures, industrial accidents and earthquakes — the key actions to remember when everything turns upside down. A clear tree-like navigation, concise texts and flat-style illustrations keep learning accessible without resorting to sensationalism. A triptych of posters promotes the site to the wider public. Designed for a generation flooded with anxiety-fuelled alerts, the project turns worry into simple, immediate actions — just in case.

Service Design - 2025

BA GRAPHIC DESIGN

BA MEDIA & INTERACTION DESIGN

BA PHOTOGRAPHY

Service Design - 2025

with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu

During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.

Related courses