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Projects

ON 2040 - MASTER PRODUCT DESIGN

PRODUCT DESIGN

ON 2040 - MASTER PRODUCT DESIGN

Collaboration with Christophe Guberan, Camille Blin

Following a collaboration with the Swiss avant-garde brand On, ECAL is proud to present the interdisciplinary work carried out jointly by the 2nd year students of the Product Design, Photography and Type Design Masters.

Ecal x Mini Rethinking the Wheel

PRODUCT DESIGN

Ecal x Mini Rethinking the Wheel

Workshop with Christophe Guberan, Margo Clavier

"Rethinking the Wheel" – a series of projets on steering wheels. Will we be controlling our cars through voice recognition in future? With a soft toy? How about a pizza box? The digital transformation and electrification of cars has opened up a world of possibilities at the wheel. MINI’s design team and ECAL/University of Art and Design Lausanne have collaborated closely on a sophisticated design study to develop unexpected ideas for the future of steering wheels. Under the direction of ECAL tutors Camille Blin and Christophe Guberan, Master students in Product Design have addressed the topic and come up with spectacular designs, developing, improving and ultimately achieving their vision in ongoing consultation with Christian Bauer, Head of Interior Design at MINI. The result: nine innovative and surprising designs that question existing shapes and materials – and, as such, the way in which we might interact with our cars in the future – with a lot of creativity.