INDUSTRIAL DESIGN
Lena Bernasconi – WWW
by Lena Bernasconi
The majority of objects are designed on male standards and therefore are unsuitable for women. This issue translates into objects that discriminate female users, being uncomfortable and even dangerous. That’s specially tangible for personal protective equipment (masks, glasses, protective clothing and shoes) : unsuitable equipment protects less, impairs the tasks and can even injure the workers. WWW (Women Work Wear) are work pants designed by and for women that aim to fill this gender gap. Designed specifically for women woodworkers such as carpenters and cabinetmakers, these pants offer a new aesthetic and provide comfort, adaptability, flexibility and of course protection.