Minjong
Kim

Projects

Minjong Kim – Amateur

TYPE DESIGN

Minjong Kim – Amateur

with Kai Bernau, Matthieu Cortat

Amateur is a serif typeface that synthesises the calligraphic features derived from historical research. It evokes a niche sanctuary for a forgotten genre, exuding a sense of elegance. Inspired by the letterforms of early antique German models, Amateur cleverly plays with a distinctive form of horizontality, simultaneously revealing untamed strokes and meticulously crafted details. The uniform text styles provide robust, harmonised textures for optimal readability, while the display styles amplify the expressive qualities of each letter to the extreme, fearlessly embracing deliberate imperfections that blur conventional type systems and showcase captivating aesthetics.

Quirk85

TYPE DESIGN

Quirk85

with Kai Bernau, Radim Peško

Quirk 85 started with the discovery by Kim Minjong of a fascinating Branding Manual from Korea dating from the late 70s and early 80s. Sharing a mutual fascination for logotypes and corporate items, he paired with Juan Jun Feng to embark on a journey that transcends cultural boundaries. Both born in the 90s, they unearthed striking similarities in their childhood experience, at a time when both China and Korea went through distinctive paths toward economic development, resulting in indelible impressions from brainwashing advertisement, the rapid transformation of cities, and the overwhelming wave of technological innovation. A time of iconic design, that the two type designers explored through cultural narratives and historical context. Quirk 85 is a fusion of those elements: impact of commercialisation, the intricate web of education, production, daily life, healthcare and more. By bridging their two distinct nations, they aspire to evoke a sense of shared identity and collective memory, inviting viewers to embark on a visual and intellectual journey.