Amateur

Minjong Kim – Amateur

Amateur is a serif typeface that synthesises the calligraphic features derived from historical research. It evokes a niche sanctuary for a forgotten genre, exuding a sense of elegance. Inspired by the letterforms of early antique German models, Amateur cleverly plays with a distinctive form of horizontality, simultaneously revealing untamed strokes and meticulously crafted details. The uniform text styles provide robust, harmonised textures for optimal readability, while the display styles amplify the expressive qualities of each letter to the extreme, fearlessly embracing deliberate imperfections that blur conventional type systems and showcase captivating aesthetics.

Diploma project (2023) by Minjong Kim

Mention
Excellent
Know-how
Type design
Exhibition
Exhibition

1/2

Specimen
Specimen
Specimen
Specimen
Specimen

1/5

Projects related to Type design

Type Design  BA2 – S1 2025

BA GRAPHIC DESIGN

Type Design BA2 – S1 2025

with Aurèle Sack

Second-year students were required to manually develop the lowercase letters of two typefaces.

Type Design - BA1 S1 2025-2026

BA GRAPHIC DESIGN

Type Design - BA1 S1 2025-2026

with Robert Huber

First-year students were invited to manually sketch the typographic skeleton of lowercase alphabet letters. The objective was to maintain the proportions, curves, and characteristic axes of each letter while paying close attention to visual coherence and consistency in the drawing.

Type Design BA3 – S1 25–26

BA GRAPHIC DESIGN

Type Design BA3 – S1 25–26

with Aurèle Sack

The third-year students had to develop a typeface and digitize it.

Type Design  BA2 – S2 2026

BA GRAPHIC DESIGN

Type Design BA2 – S2 2026

with Aurèle Sack

Second-year students were required to develop the whole alphabet for one typeface.

Type Design - BA1 S2 2025-2026

BA GRAPHIC DESIGN

Type Design - BA1 S2 2025-2026

with Robert Huber

The creation of a logotype involves establishing a distinct visual identity, embedded in a clearly defined universe. First-year Graphic Design students designed a fully hand-drawn logotype, connected to a subject, a concept, or an environment of their own choice. This work was based on thorough research in typographic archives. Each student compiled a reference notebook and developed a set of specimens, in order to enrich and structure their graphic and formal thinking.

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