ECAL x On 2040
with Christophe Guberan
Master Product Design students from ECAL/University of Art and Design Lausanne have created, in collaboration with Swiss brand On Running, shoe soles of the future. Under the guidance of Christophe Guberan, guest designer of MA Product Design and support of Thilo Alex Brunner, head of design at On, students explored within the context of the year 2040, concept shoe soles. The outcomes range from exploring the use of new materials and processes, to reinterpreting and re-contextualising common place aspects of todays world, all with a focus on future performance. A select number of the designs were developed into elaborate prototypes and exhibited at On’s new headquarters in Zurich in collaboration with works from other ECAL MA’s photography and Type Design.