Diploma project, ECAL 2010
in BACHELOR GRAPHIC DESIGN
by Guillaume Chuard
“ The Zansio project is principally an ethnographic and ethnologic study. By showing the culture, the ritual and the power of a generic company, I aim to underline its primitivism and tribalism. My work is presented in tow parts: a trade show (performance) symbolizing the front stage and a corporate behavior guideline (book) representing the back stage of this society… ”
Guillaume Chuard