Ripley

Projects BA GRAPHIC DESIGN

David Massara – Ripley

Ripley considers how to optimize legibility in an on-screen environment; the idea  is to transpose the legibility rules of body text from print to new media. This typeface is a toolbox that combines a multitude of axes to provide the reader  with ideal reading comfort. Furthermore, the font itself is programmed to respond to  light sources. It adapts to ambient surrounding light changes throughout the day, increasing  readability, in order to protect the reader from eye strain. This project confirmed my ambition to continue my career in the fi eld of typography.

Diploma project (2019) by David Massara

Know-how
Type design

Ripley considers how to optimize legibility in an on-screen environment; the idea is to transpose the legibility rules of body text from print to new media.

This typeface is a toolbox that combines a multitude of axes to provide the reader with ideal reading comfort. Furthermore, the font itself is programmed to respond to light sources. It adapts to ambient surrounding light changes throughout the day, increasing readability, in order to protect the reader from eye strain.

This project confirmed my ambition to continue my career in the fi eld of typography.

Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara

1/7
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara

1/4
Ripley — David Massara

Projects related to Type design
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Type Design BA2 – S1 2025

BA GRAPHIC DESIGN

Type Design BA2 – S1 2025

with Aurèle Sack

Second-year students were required to manually develop the lowercase letters of two typefaces.
Type Design BA3 – S1 25–26

BA GRAPHIC DESIGN

Type Design BA3 – S1 25–26

with Aurèle Sack

The third-year students had to develop a typeface and digitize it.
Type Design - BA1 S2 2025-2026

BA GRAPHIC DESIGN

Type Design - BA1 S2 2025-2026

with Robert Huber

The creation of a logotype involves establishing a distinct visual identity, embedded in a clearly defined universe. First-year Graphic Design students designed a fully hand-drawn logotype, connected to a subject, a concept, or an environment of their own choice. This work was based on thorough research in typographic archives. Each student compiled a reference notebook and developed a set of specimens, in order to enrich and structure their graphic and formal thinking.
Type Design BA2 – S2 2026

BA GRAPHIC DESIGN

Type Design BA2 – S2 2026

with Aurèle Sack

Second-year students were required to develop the whole alphabet for one typeface.
Type Design - BA1 S1 2025-2026

BA GRAPHIC DESIGN

Type Design - BA1 S1 2025-2026

with Robert Huber

First-year students were invited to manually sketch the typographic skeleton of lowercase alphabet letters. The objective was to maintain the proportions, curves, and characteristic axes of each letter while paying close attention to visual coherence and consistency in the drawing.

Related courses
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BA GRAPHIC DESIGN
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