Ripley

Projects BA GRAPHIC DESIGN

David Massara – Ripley

Ripley considers how to optimize legibility in an on-screen environment; the idea  is to transpose the legibility rules of body text from print to new media. This typeface is a toolbox that combines a multitude of axes to provide the reader  with ideal reading comfort. Furthermore, the font itself is programmed to respond to  light sources. It adapts to ambient surrounding light changes throughout the day, increasing  readability, in order to protect the reader from eye strain. This project confirmed my ambition to continue my career in the fi eld of typography.

Diploma project (2019) by David Massara

Know-how
Type design

Ripley considers how to optimize legibility in an on-screen environment; the idea is to transpose the legibility rules of body text from print to new media.

This typeface is a toolbox that combines a multitude of axes to provide the reader with ideal reading comfort. Furthermore, the font itself is programmed to respond to light sources. It adapts to ambient surrounding light changes throughout the day, increasing readability, in order to protect the reader from eye strain.

This project confirmed my ambition to continue my career in the fi eld of typography.

Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara

1/7
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara
Ripley — David Massara

1/4
Ripley — David Massara

Projects related to Type design
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Type Design BA3 – S1 25–26

BA GRAPHIC DESIGN

Type Design BA3 – S1 25–26

with Aurèle Sack

The third-year students had to develop a typeface and digitize it.
Type Design BA2 – S1 2025

BA GRAPHIC DESIGN

Type Design BA2 – S1 2025

with Aurèle Sack

Second-year students were required to manually develop the lowercase letters of two typefaces.
Type Design - BA1 S1 2025-2026

BA GRAPHIC DESIGN

Type Design - BA1 S1 2025-2026

with Robert Huber

First-year students were invited to manually sketch the typographic skeleton of lowercase alphabet letters. The objective was to maintain the proportions, curves, and characteristic axes of each letter while paying close attention to visual coherence and consistency in the drawing.
Type Design BA2 – S2 2026

BA GRAPHIC DESIGN

Type Design BA2 – S2 2026

with Aurèle Sack

Second-year students were required to develop the whole alphabet for one typeface.
Diego Steiner – Hybrid Modules

BA GRAPHIC DESIGN

Diego Steiner – Hybrid Modules

by Diego Steiner

Hybrid Modules explores the link between traditional craftsmanship and contemporary technologies through the creation of a 3D-printed modular typographic tool for use with a manual letterpress. Designed on a grid, the modular alphabet becomes a set of physical dies, which can be inserted by hand into the press. The slow, repetitive process becomes an integral part of the visual language, making visible the time and care of the gesture. A series of A2 posters promotes a series of fictitious conferences entitled “ART, CRAFT & TECHNOLOGY - Guests in Switzerland”.

Related courses
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BA GRAPHIC DESIGN
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