On July 2nd 2018 Ecal’s second year Bachelor photography students presented their "guerrilla communication" project at the opening of Rencontres d'Arles. Under the direction of Olivier Cablat (artist, teacher and artistic director of Cosmos Arles Books) and Milo Keller (head of the Photography Department at ECAL), the 2nd year Bachelor students analysed and diverged modes of communication and diffusion for one semester. Both physical and digital strategies have been developed for the field work in Arles: from wild posting, to live webcam, from propaganda to social networks.
During the opening week of the festival, the students transformed a 55 m² room of the Cosmos Arles Books into an editorial office, exhibition and work space. This project between installation and caricature, aims to augment our relationship to our society of spectacle, where the speed of dissemination of information sometimes makes the true and false indistinguishable. A newspaper of 250 copies will be printed daily as a physical witness of this experience at multiple media levels.