Monumentum

Projects BA GRAPHIC DESIGN

Alice Franchetti – Monumentum

My diploma project is a tourist guide which presents the fifteen most visited monuments in Europe. Their popularity has allowed me to come up with a different visual language than what they are usually associated with. I wanted to showcase how interesting they are, not by showing them as we are used to seeing them, but by isolating/enhancing their characteristic elements. These very different monuments let us travel through different ages and explore a large panel of forms. One visit, 15 monuments, 500 elements, are what my edition is composed of, creating an architectural journey through which the reader can be transported into the past and back.

Diploma project (2014) by Alice Franchetti

My diploma project is a tourist guide which presents the fifteen most visited monuments in Europe. Their popularity has allowed me to come up with a different visual language than what they are usually associated with.


I wanted to showcase how interesting they are, not by showing them as we are used to seeing them, but by isolating/enhancing their characteristic elements. These very different monuments let us travel through different ages and explore a large panel of forms. One visit, 15 monuments, 500 elements, are what my edition is composed of, creating an architectural journey through which the reader can be transported into the past and back.


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