Norida Ho – JeSuisDiversité
JeSuisDiversité is a fictitious campaign led by a French suburban city to improve the image of a neighbourhood based on diversity only. Using corporate communication techniques, diversity becomes an affordable and attractive idea. JeSuisDiversité deals with the issue of the representation of French suburbs and the depoliticisation of public policies in favour of communication. Diversity is a marketing asset used to mask a semblance of political commitment.