Informal Pictures

Projects BA GRAPHIC DESIGN

Agathe Bourrée – Informal Pictures

Each year, the seven most influent countries in the world gather to discuss international matters for a weekend hosted by one of the members. Informal Pictures is an inquiry that aims to recreate the atmosphere of these meetings, which lead to major decisions regarding international politics. It is an attempt to understand the influence of the press on the collective imaginary, with regard to those major political events. The study uses graphic design tools and mainstream journalistic sources to recreate an image that never existed, a missing image of political dinners during the annual G7. Those informal images are recreated based on what the newspapers say and used as input in an artificial intelligence to shape the intention of the picture.

Diploma project (2023) by Agathe Bourrée

Mention
Excellent
Price
Prix D’excellence Du Domaine Design Et Arts Visuels De La Hes-So
Know-how
Editorial, Machine learning (ML, AI)

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Projects related to Machine learning (ML, AI)
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Visual Identity – BA2 S2 2026

BA GRAPHIC DESIGN

Visual Identity – BA2 S2 2026

with Adeline Mollard

As part of the visual identity course with Adeline Mollard, the students developed a visual identity based on a randomly drawn business card. By appropriating a graphic element and its title, each project offers a singular interpretation of it. Each proposal also involves the selection of a tool linked to the associated event (tattoo machine, sander, lithography equipment, etc.), used as a conceptual and graphic extension of the project. The identity is deployed across a range of formats, from business card to F4 size, including posters, flyers, business cards, as well as an animated poster.
Screen Design - Flexible Event - BA1 S2 2025-2026

BA GRAPHIC DESIGN

Screen Design - Flexible Event - BA1 S2 2025-2026

with Harry Bloch

As part of the Screen Design course with Harry Bloch, students freely chose an event as the starting point for their project. Using documentary, textual, and iconographic research, each student developed a digital edition conceived as an interactive and flexible poster, responsive to changes in screen format and dimensions. The project thus explores layout as a living system rather than a fixed composition. Each proposal is accompanied by conceptual and formal reflection, connecting event content with experimentation in the screen medium.
Contextual Design – BA2 S2 2026

BA GRAPHIC DESIGN

Contextual Design – BA2 S2 2026

with Adeline Mollard

  Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.    
Image Creation - Mirrored Motifs (ECAL × Chillon) - BA1 2025-2026

BA GRAPHIC DESIGN

Image Creation - Mirrored Motifs (ECAL × Chillon) - BA1 2025-2026

with Guy Meldem

As part of the ECAL x Chillon exhibition, which will take place at the eponymous castle, the students of the Bachelor in Graphic Design have created patterns inspired by the castle’s features. Under the supervision of Guy Meldem, they developed a variety of graphic systems. These patterns will be printed as hangings in the armory hall of Chillon Castle.
Visual Identity - “?” - BA1 S2 2025-2026

BA GRAPHIC DESIGN

Visual Identity - “?” - BA1 S2 2025-2026

with Adeline Mollard

Last year, the Marché du Temple, an iconic grocery store located in front of ECAL, closed its doors, leaving behind precious memories and a warm atmosphere that had enlivened the neighborhood for decades. This semester, students had the opportunity to reinvent this space by designing a complete visual identity for a new fictional business. Their work resulted in a poster and its animated version, a booklet, and a proposal for a new storefront. To celebrate the end of the semester, an exhibition was organized in the former premises of the Marché du Temple.  

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BA GRAPHIC DESIGN
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