OBI: Object Brochure Investigation
More than just a store, OBI has become an integral part of local history. This Renens landmark also maintains a close link with ECAL, serving as a landmark and source of inspiration for its students. In fact, there is an architectural filiation between the two: Jean Tschumi's son, Bernard Tschumi, is the architect who designed the ECAL's renovation. This generational dialogue further strengthens OBI's place in students' visual and creative imaginations.
OBI embodies the spirit of “Do It Yourself” (DIY), a concept that emerged in 1968 under the impetus of Stewart Brand, founder of the Whole Earth Catalog, an alternative publication born of his exploration under 200 micrograms of LSD.
The DIY movement advocated an alternative lifestyle and resistance to hyper-consumption. Today, this philosophy is far removed from that embodied by OBI, considered to be a mass-market store. This paradox will be the focus of this semester's project. Since DIY has been structured around a publication, students will come full circle by producing an OBI-inspired edition of their own.
Studio project (2025) by Colas Ravey, Léa Isoard, Rose Graf, Antoine Genoud, Lucca Vogel
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BA PHOTOGRAPHY
with Laurence Bonvin
Take risks, experiment, and try out new approaches or techniques in relation to a current or past project, or their future graduation project. Encourage them to take a project or idea further by experimenting with methodology, technique, and production methods, rather than relying on familiar processes, solutions, know-how, or tried-and-true formulas.
BA PHOTOGRAPHY
with Julien Bourdeille
Événement Lumineux Through an in-depth exploration of light as a narrative and sensory medium, first-year students created a short film on the theme “Luminous Event.” This project allows them to learn how to manage a complete audiovisual project while mastering the tools of filming, framing, and camera movement.
BA PHOTOGRAPHY
with Natacha Lesueur
“What is clearly conceived can be clearly expressed, and the words to say it come easily.” Nicholas Boileau, *L’art poétique*. As students embark on their final year of study at ECAL, with their interests and methods taking shape, this final project offers an opportunity to challenge their own rules, established practices and influences, to refuse to settle for the status quo and to take risks.
BA PHOTOGRAPHY
with Nicolas Poillot
By conceptualizing and producing visual content as part of an editorial series, students will explore the concept of applied photography in a practical, creative, and professional manner, working closely with Art Director Nicolas Poillot.
BA PHOTOGRAPHY
with Anoush Abrar
DRIVE For this week’s theme, “Drive,” first-year photography students were asked to create a portrait shot on medium-format film. Inspired by the sensation of a first driving experience, travel, empowerment, or discovery, the week aimed to explore the relationship between one or more people and a vehicle.
