BA GRAPHIC DESIGN
Workshop NORM - A Shape in a Shape
with Dimitri Bruni (NORM), Manuel Krebs (NORM)
How can graphic design be promoted by demonstrating its fundamentals? Led by the studio NORM for first-year students, this workshop aims to highlight ECAL’s Graphic Design programme through the didactic lens of elementary instruction. Each day, students were assigned a global theme (A – Words, B – Images, C – Graphics, D – Drawings), along with a series of simple questions. By combining this input, they produced three collaborative double-sided posters, intended to be offset-printed for ECAL’s Open Days. Each poster features its own duotone combination and folds into a booklet. This project emphasizes how the combinatory potential of simple elements can become a powerful tool in graphic design, while underlining the importance of process in creation.
