Alexandra Cupsa

Alexandra
Cupsa

Projects

GRAPHIC DESIGN

Alexandra Cupsa – Piedica în calea uitarii

by Alexandra Cupsa

1 Iunie is one of the last abandoned industrial factories in Timișoara that has not yet been demolished. Its demolition is imminent, and its existence might be forgotten. Piedică în Calea Uitării means "An Obstacle to Forgetting" in Romanian and marks the intention of this project. To prevent the factory from being forgotten, and to create a new space within the pages of the book to preserve fragments of 1 Iunie’s life. This is not only a visual journey but also an auditory journey accompanied by a vinyl record. Each episode of the factory's life is introduced through a song from the same period. Beyond 1 Iunie, the project also focuses on the issues of preserving the industrial heritage of the city of Timișoara.

GRAPHIC DESIGN

MEDIA & INTERACTION DESIGN

PHOTOGRAPHY

Service Design - 2024

with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu

During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals). The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.

FOUNDATION YEAR

Expression – Duboux

by Alexandra Cupsa

Visual of the labels designed by Alexandra Cupsa as part of a competition organised by Constance and Jean Duboux for students in the ECAL Foundation Year.

GRAPHIC DESIGN

Image Creation

with Guy Meldem

In the course of the Image Creation course taught by Guy Meldem, third year students choose the subject they wish to work on. They develop their own technique and approach to image-making in preparation for their diploma project and their future professional practice.

GRAPHIC DESIGN

Editorial Design S5 2023

with Diego Bontognali

In this half-semester project, students had to work on a daily newspaper article published on a predefined date and develop an editorial concept.

GRAPHIC DESIGN

MEDIA & INTERACTION DESIGN

PHOTOGRAPHY

PROJECTIONS XXL

with Sami Benhadj, Vincent Jacquier

An immersive and magnetic visual environment, created by ECAL students, illuminates the facades of the mudac and Photo Elysée building. As part of an interdisciplinary project within the Visual Communication department of ECAL, students in the Photography, Graphic Design and Media & Interaction Design Bachelors programs developed immersive video projects designed to adorn the facades of Photo Elysée.

GRAPHIC DESIGN

The secret life of objects

with Adeline Mollard

During the visual identity course, the students had to choose an object that could perform a specific function. Once they had deciphered all the facets of the object, they were asked to come up with a visual identity concept to present the object and show it in a graphic way that best defined it.

GRAPHIC DESIGN

Type specimen

with Aurèle Sack

Type design displayed on a specimen.

GRAPHIC DESIGN

Editorial Design S4 2023

with Diego Bontognali

During this editorial design course, the students had to research and compile texts around a theme, based on a selection of texts and songs. The idea was to produce two editions with identical content but different formats.

GRAPHIC DESIGN

Information Design

with Angelo Benedetto

During the information design course the students have been asked to design a cartographic poster based on a film in the road movie genre, in a direct or abstract representation.

GRAPHIC DESIGN

MEDIA & INTERACTION DESIGN

LA POSTE × ECAL

with La Poste, Vincent Jacquier, Angelo Benedetto

For the Swiss Post Office, students from ECAL's Bachelor Graphic Design and Bachelor Media & Interaction Design are creating a postage stamp based on artificial intelligence. Thanks to augmented reality, Metascape transports Swiss Post users into an imaginary and poetic universe on the way to a destination that remains elusive.

GRAPHIC DESIGN

MEDIA & INTERACTION DESIGN

PHOTOGRAPHY

Hyperlab

with Vincent Jacquier, Angelo Benedetto, Ali-Eddine Abdelkhalek, Jean-Vincent Simonet, Clément Rouzaud

In collaboration with the HYPEROUEST music festival, ECAL students were given the opportunity to design a visual installation in the room adjacent to the festival's ephemeral club, located on the Veillon wasteland in Crissier. For this project, 1st-year students worked in groups, mixing Bachelors in Graphic Design, Media & Interaction Design and Photography. Their main objective was to create powerful and creative visual sequences around the central theme of "HYPER". At the same time, second-year students in the Graphic Design option enriched this project by developing the exhibition's visual identity. These interdisciplinary collaborations stimulated exchanges and encouraged visual cohesion, connecting the different ideas and reinforcing the "laboratory" and experimental aspect of the project.

GRAPHIC DESIGN

Music made visual

by Rebecca Alfandary, Valentin Bonzon, Jonas Buxcel, Camille Choquard, Alexandra Cupsa, Sacha Décoppet, Morgane Gilliéron, Flaurant Kadrija, Yohann Kampmann, Simon Maurer, Delphine Moënnat, Monica Müller, Océane Pasteur, Luca Reichenbach, Luca Riva, Angeline Rossetti, Pierre Teissier, Baptiste Torrent, Elsa Trummer, Chloé Vandewalle

Workshop with Brian Roettinger This workshop was a typographic exploration/exercise on how typography can express musical feeling/tone. The students used the lyrics as a graphic material. With the as their only source material they had to create one poster.

GRAPHIC DESIGN

The Things I Missed While Scrolling

Workshop with Stephanie Specht During the week the students had to produce one poster that makes people aware of their phone use, make them stand still. They had design their poster so that it inspires from a distance, and informs up close.

GRAPHIC DESIGN

Type specimen

with Aurèle Sack

Type design displayed on a specimen.

GRAPHIC DESIGN

So how can we live better

with Nicole Udry

Beyond questions of functionality, comfort and individual or collective well-being, the built environment is able to respond in a stimulating way to societal, energy and environmental challenges. The work space, the living space, the public space, the interior space, the street, are carried by real statements of intent that motivate their forms, following certain principles such as climate transition, densification, ecology and energy transition.... The 2nd year Graphic Design students worked on the production of a communication based on one of these principles (or others) and on the architectural realization which refers to it in order to promote it.

GRAPHIC DESIGN

STRAPPAZZON+ECAL

with Angelo Benedetto, Guy Meldem, Sébastian Strappazzon

Workshop with Strappazzon With the aim of broadening the horizons of graphic design students beyond the media traditionally explored during their training, Sebastian Stappazzon, co-founder of AVNIER – one of today's hottest streetwear brands launched in collaboration with French rapper OrelSan – runs a week-long workshop at ECAL. From the proposals imagined by the students, a capsule collection was born, produced in a limited edition. The entire collection will be presented and on sale at an exclusive event on 15 December 2023 at La Rasude in Lausanne.

MEDIA & INTERACTION DESIGN

Break It Fix It

with Daniël Maarleveld

Break it Fix it is the workshop's result conducted under the direction of Daniel Maarleveld. Based on the music Technologic - Daft Punk, each group have reappropriated a phrase to enhance it graphically. The result is a series of posters, a video clip compiling the different typographic systems, and a series of interactive posters based on the same rules.