Service Design - 2024

Service Design - 2024

During the Service Design course, the 3rd year of the Graphic Design, Photography and Media & Interaction Design bachelors had to create multi-media projects. A collaboration of the Visual Communication department which had as subject the SDGs (*Sustainable Development Goals).

The theme was called "For a good cause, make the SDGs a reality" and its objective was to allow students to develop a cause that is close to their hearts. Each project consists of at least two different media, one primary and one secondary. These projects could take any form that the students deemed relevant, be it a website, editions, posters, a video sequence or virtual reality.

Transversal project (2024) with Angelo Benedetto, Vincent Jacquier, Pauline Saglio, Calypso Mahieu

Alexandra Cupsa, Yohann Kampmann, Alexandre Gambarini, Mathilde Lesueur, Isaïa Delaplace, Océane Pasteur, Gilian Cardaci, Viktor Gagné, Valentin Bonzon, Olympe Boutaghane, Matilde Croxatto, Julie Turin, Ayten Gönel, Angeline Rossetti, Pierre Teissier, Karim Akel, Mélanie Martin, Barnabé Masson, Seraphine Sallin-Mason, Emma Grosu, Rebecca Alfandary, Monica Müller, Luca Reichenbach, Gary Sandoz
3D Graphics, Poster, Imagemaking, Data visualization, Visual identity, Web, Editorial, Motion design
The 17 Sustainable Development Goals (SDGs), along with their 169 targets, constitute the core of the Agenda 2030. They integrate the economic, social, and environmental dimensions of sustainable development and, for the first time, place poverty eradication and sustainable development on the same agenda.

The SDGs are meant to be achieved globally by all United Nations member states by 2030. This entails all states equally playing their part in seeking common solutions to the world's urgent challenges. Switzerland is also obligated to implement these goals at the national level. Furthermore, incentives must be created to encourage non-governmental actors to increasingly contribute to sustainable development.

Your Email's Carbon Footprint

Poster & Website

This project comprises a website that explores various aspects of the carbon footprint of emails and the different ways in which they contribute to CO2 emissions. To make this information more accessible, the carbon footprint figures of emails are illustrated using concrete and familiar examples for the general public, such as kilometers driven by cars or the energy consumption of household appliances.
In order to raise awareness among a broad audience, we have introduced a mascot named Bob, who serves as a guide through this information. Posters summarize the three main elements of the site: the CO2 emissions from emails, solutions to reduce this footprint, and an introduction to Bob. They encourage the public to visit the website to learn more.

By Alexandra CupsaYohann KampmannAlexandre Gambarini


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Newspaper & Video

We have created a project aimed at promoting sustainable cosmetics. This project highlights the adoption of solid cosmetics in a zero waste approach. It raises awareness and informs about an effective and simple alternative, emphasizing the importance of prioritizing sustainable solutions that are respectful of both people and the environment.

By Mathilde LesueurIsaïa DelaplaceOcéane Pasteur



Website & Moving Poster

Our project aims to raise awareness among 18-24 year olds about the social and environmental issues of ultra fast fashion, focusing specifically on the case of the giant SHEIN. The idea is to dissect each step of the ordering process by revealing behind-the-scenes aspects through an interactive experience that incorporates social media codes.

By Gilian CardaciViktor GagnéValentin Bonzon


Video game & Website

The project ECOVILLE takes the form of a downloadable computer video game. Interactive and fun, it is designed to raise awareness among the younger generation about the importance of preserving urban flora and fauna. The main objective is to provide children with simple ecological solutions that they can easily implement. By sharing their newfound knowledge with their parents, children become ambassadors for environmental conservation. The game also helps to develop their autonomy and critical thinking through its various stages and challenges.

By Olympe BoutaghaneMatilde CroxattoJulie Turin


bits & peels

Book & instagram

The project consists of an educational edition in the form of a cookbook, inspired by grandmother's recipes, highlighting various foods, their types, and different ways to transform their waste. These transformation methods are categorized into several categories: cosmetics, maintenance, cooking, and gardening. The edition is accompanied by Instagram posts focused on seasonal fruits and vegetables, offering tips for effectively recycling these foods.

By Ayten GönelAngeline RossettiPierre Teissier

Tue la·e consomateur·ice en toi !

Fanzine & Website

We have created a fanzine and a website to inform about the capitalist logic of over-responsibilizing individuals. This project aims to provide keys to understanding the consumer condition and to encourage breaking this status by becoming agents of change, disseminating content, and taking action.

By Karim AkelMélanie MartinBarnabé Masson

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Edition & video

Our project aims to raise awareness among the public about the dangers of light pollution for the survival of nocturnal insects and its impact on Swiss biodiversity. The edition combines scientific popularization with photographs illustrating the impact of light, blending the poetic with the alarming. The teaser immerses the viewer in a first-person perspective, experiencing life as an insect, to demonstrate the direct effects of this invasive light and to evoke empathy among the audience.

Award-winning project at the USM Design Grant competition

By Seraphine Sallin-MasonEmma GrosuRebecca Alfandary


Magazines & instagram

We have launched a magazine called 2030CHF, with an annual publication every year until 2030. This magazine examines Switzerland from a new and impartial perspective, inviting everyone to ask themselves: "Will we achieve our goals by 2030?"

By Monica MüllerLuca ReichenbachGary Sandoz