LA POSTE × ECAL

LA POSTE × ECAL

For the Swiss Post Office, students from ECAL's Bachelor Graphic Design and Bachelor Media & Interaction Design are creating a postage stamp based on artificial intelligence.

Thanks to augmented reality, Metascape transports Swiss Post users into an imaginary and poetic universe on the way to a destination that remains elusive.

Collaboration (2023) with La Poste, Vincent Jacquier, Angelo Benedetto

Courses
BA GRAPHIC DESIGN, BA MEDIA & INTERACTION DESIGN
Assistants
Matthieu Minguet, Jamy Herrmann, Achille Masson, Kylan Luginbühl
Students
Elsa Trummer, Angeline Rossetti, Alexandre Gambarini, Julie Turin, Olympe Boutaghane, Chloé Vandewalle, Camille Choquard, Charlotte Pralong, Karim Akel, Alexandra Cupsa, Sasha Iatsenia, Gary Sandoz, Yohann Kampmann, Flaurant Kadrija, Rebecca Alfandary, Viktor Gagné
Know-how
Augmented Reality (AR, XR), Imagemaking

Strange, but not really foreign: that's the unsettling impression given by the design of this special stamp called "Metascape".

Using augmented reality technology, this creation, made up of elements that are both familiar and surreal, immerses us in a fantastic world shaped by artificial intelligence.

An Instagram filter lets you access the virtual journey simply by scanning the QR code on this exclusive postage stamp.

Order stamp See stamp AR (Instagram)
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Project

Alexandre GambariniAngeline RossettiElsa Trummer

Sales

Philately: from 31.8.2023 to 30.9.2024 or while stocks last

Branches: from 7.9.2023 to 30.9.2024 or while stocks last

Validity

Unlimited from 7.9.2023

Sizes

Stamp: 76 × 40 mm

Miniature sheet: 105 × 70 mm

Miniature sheet with a stamp

 

Selected PROJECTS

With "Destination" as its theme, this collaboration between ECAL students and Swiss Post initially gave rise to fourteen concepts created through group work. After a pre-selection of five works by a jury made up of members of ECAL, Swiss Post and the Stamp Commission, the "Metascape" project was chosen to move from imagination to reality.

Discover below the other pre-selected projects.


What's next ?

A destination is basically a journey from point A to point B. But what happens during this elapsed time? The idea is to illustrate an epic with a board that would be a pawn's playground. We follow this character as he discovers an unsuspected universe through each environment he crosses, with the aim of satisfying his thirst for discovery of the world. Through the accumulation of collected memories, the character blossoms, constantly searching for his next destination. The filter allows you to move around a deconstructed game board. From one square to the next, we discover a different world in which fictional elements interact and transform.

 

Par Julie TurinOlympe BoutaghaneChloé Vandewalle

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L'envol

The stamp's illustrative visual identity symbolizes the notion of travel, exchange and sharing. Both the stamp and the animation poetically illustrate the notion of travel. The bird takes us into a naïve narrative world. As it travels, it transforms to symbolize the notion of connection and exchange.

 

Par Camille ChoquardCharlotte PralongKarim Akel

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Métamorphose

Based on the theme of destination, the idea was to explore the notion of travel, seen as a key element of data. To this end, it was decided to study the diversity of surrounding landscapes, representing their transformation during a journey.

 

Par Alexandra CupsaYohann KampmannGary SandozSasha Iatsenia

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Space Junk

This project aims to highlight the problem of space pollution. These days, we depend on satellites for our communication and location. More of them are in orbit than ever before, creating a rubbish dump orbiting the Earth.

 

Par Flaurant KadrijaRebecca AlfandaryViktor Gagné

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Participation

Ayten GönelLuca ReichenbachLuca RivaMarius ParisodValentin BonzonBaptiste TorrentOdran JobinLisa GrobetOcéane PasteurMonica MüllerIsaïa DelaplaceMorgane GilliéronMélanie MartinSimon MaurerJonas BuxcelSacha DécoppetThéo DéchanezDelphine MoënnatEmma GrosuPierre TeissierJérémie Kursner