Ella Paleni – Trait de caractère
with Guy Meldem, Gilles Gavillet
The place of the graphic designer in the age of technological advances: today’s world is in constant technological evolution, which raises questions about the place and role of the graphic designer. In this graduation project, I set out to explore this issue by adopting a resolutely manual and artisanal approach. I created a book from A to Z, using traditional manufacturing techniques, from the elaboration of the paper to the final binding. By moving away from the omnipresent process of digitalisation, I sought to express a need to return to the very essence of the graphic design profession. This project highlights the advantages of an artisanal approach in an increasingly digital world. It encourages reflection on the specific skills that graphic designers can bring to the table.