Antoine Martin – Via Alpina
Swiss iconography presents the mountains under two ambivalent aspects: on the one hand, a hostile and dangerous environment, and on the other hand, an environment tamed and dominated by humankind. The interesting aspect of this project is that it transposes certain characteristic images from this iconography and leads viewers to question the boundary between stereotypes and the reality in which they live. It also questions the use of mountains as an «artefact» conveyed by commercial clichés. Viewers are led to get involved physically with the image by immersing themselves in the relief of this alpine imaginary, forced to observe the paradox of its symbolic and monumental reduction through commercial imagery.
- La Foncière Award